Reruns of Boys Before Flowers beating first-run programming

Boys Before Flowers‘ ratings are high for its new episodes, but even re-broadcasts are holding strong — Sunday reruns recorded an 8.6% for Episode 3 and a whopping 13.4% for Episode 4. Not only is it unusual for a rerun to pull in double-digit numbers, it’s even outperforming Sunday’s new programming, such as MBC’s variety show We Got Married (10.2%).

(Compared to other reruns: Golden Age of My Life had a 6.4% and 7.4%; East of Eden a 5.1% and 8.8%.)

Granted, We Got Married hasn’t been as popular since losing a lot of its initial couples, but that’s still got to hurt. Especially when many critically acclaimed dramas can’t even pull in double-digit ratings in their first-run broadcasts.