Boys Over Flower Cast Continues Their Popularity Growth

Wednesday January 21, 2009 Korea

The Lee Min-ho fervor continues: The 21-year-old has been selected to promote LG Telecom, and will appear in an ad with Boys Before Flowers co-stars Gu Hye-sun and Kim Bum. He’s also deliberating over modeling contracts for clothing brands, cars, beer, etc. [Sports Khan]

Lee Min-ho is still a little surprised at his own fame, though; he’s been busy working and first felt the impact of his sudden popularity when he was filming an outdoor scene last week and the arrival of a mob of 3,000 fans forced shooting to shut down and move elsewhere. [Sports Khan, Asia Economy]

He’s not the only one, though: Kim Bum and Kim So-eun were shooting a scene at the girls’ restaurant job last week, and because so many neighborhood bystanders stopped to watch, police had to step in and manage traffic. [Sports Khan]

Gu Hye-sun is also benefiting from Boys Before Flowers‘ popularity; like her co-star, she’s also fielding multiple CF offers, both domestically and from Japan. The offers range from mobile phones to cosmetics and food products. [Joy News]

And look who else is jumping on the BBF bandwagon: Singer-actor Lee Ji-hoon (You’re My Destiny) recently launched an online shopping mall called “Paris Homme.” Thanks to the drama, the line’s prep-school look has experienced a sharp increase in sales: up 50% from the previous month. [Mk.co.kr]